Cargo Cosmetics has named Hawaiian songstress Anuhea as the brand’s first-ever celebrity face. The singer is promoting the brand’s new “You Had Me at Aloha” collection, launching for Spring 2017.

“Anuhea epitomizes the modern ‘Cargo woman’ and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” says Brian Robinson, President of Cargo Cosmetics. “We are confident that this partnership will raise the brand’s profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.”

The Hawaii-inspired collection will be available in over 1,100 Kohl’s department stores. The line will launch on Valentine’s Day, February 14th, with new products scheduled to follow in April.

Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media.

“I’ve always been a fan of Cargo Cosmetics,” says the vocalist. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”

The Spring Collection launching in February includes the limited edition “You Had Me at Aloha” Eye Shadow Palette, Swimmables Longwear Eye Shadow Sticks, Swimmables Waterproof Mascara Top Coat and Dare to Flair Mascara.